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Photo : LAURENCE PESSEZ.

“STRENGTHENING THE INTEGRATION OF OUR POLICY AT ALL LEVELS”

LAURENCE PESSEZ, Head of CSR at BNP Paribas

Every year, we make progress in implementing our responsibility policy. This involves new commitments, a more robust organisation, new links and dialogue, greater expertise and a common understanding of the goals to be achieved.

However, in a company with 188,000 people operating in 75 countries, the strongest commitments and the most developed policies mean nothing without the commitment of as many employees as possible.

The level of knowledge among these employees may of course vary according to the positions held in the company, but everyone must at least be made aware; this is what we check every year when we carry out an internal survey. The 2014 edition confirmed that 71% of employees had a positive opinion of how their company exercises its responsibility.

Across the Group, 5,000 managers play a key role in implementing the strategy and this is why 20% of their deferred variable compensation is dependent on CSR targets being reached.

Those responsible for the relationship with companies, across all the Group’s activities, as well as those in Risk and Compliance, must have perfect knowledge of financing and investment policies for environmentally and socially sensitive sectors so as to be able to apply them from the outset in relation to–and during–each transaction. Over 10,000 employees have received specific training on this.

More widely, everyone is invited to innovate in the area of responsible products and services, and every year the Innovation Prizes reward many projects that contribute to sustainable economic development.

This spreading of a CSR culture within the Group is only possible with representatives of the CSR community in all entities.