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Photo : MARIE-CLAIRE CAPOBIANCO.

MARIE-CLAIRE CAPOBIANCO, HEAD OF FRENCH RETAIL BANKING

“MAKING A COMMITMENT TO SOCIAL ENTREPRENEURS”

“For over 25 years, French Retail Banking has been fighting exclusion through its actions in microfinance, particularly through its commitment alongside Adie. More recently, we decided to widen our field of intervention by implementing a specific plan to develop social entrepreneurship. First of all, we rolled out across the country a team of 50 people to refer clients and who are specialised account managers, trained to support social enterprise. We also defined a risk policy adapted to their specific needs. Finally, we created the BNP Paribas Social Business France fund, the first mutual which invests in social enterprises and which is open to individual investors.”

Photo : THIERRY LABORDE.

THIERRY LABORDE, HEAD OF BNP PARIBAS PERSONAL FINANCE

“MORE RESPONSIBLE, TOGETHER”

“Our responsible lending approach is a long-term one. It began around ten years ago at Cetelem. It was an innovative choice at the time, as no lender had shown such a will before. Specifically, we tried to summarise what our business is, with its two contradictory activities. First, facilitating access to credit. Consumer credit is a force that drives social mobility. It enables people to gain a level of comfort, furnish a home or buy a car. But then you need to avoid excess and have the means to foresee and prevent difficulties, especially overindebtedness. That is the principle of our “More responsible, together” strategy.”

Photo : YANN GÉRARDIN.

YANN GÉRARDIN, HEAD OF CORPORATE AND INSTITUTIONAL BANKING

“REAFFIRMING THE SOCIAL UTILITY OF THE CORPORATE AND INSTITUTIONAL BANKING DIVISION”

“The first thing I did upon taking over at CIB (see asterisk)

(asterisk Corporate & Institutional Banking.
was to ask employees how they perceived the CIB of tomorrow.

They overwhelmingly showed a desire to take part in a socially responsible CIB. They want to reaffirm their utility and the utility of the bank to society. Our bank supports economic development by lending to companies in the capital markets; this is one way of financing the economy. Our products are useful to our clients, and they are developed in a transparent and ethical way. All these actions are anchored in the Group’s economic responsibility and CIB employees want to play their part.”

Photo : YVES MARTRENCHAR.

YVES MARTRENCHAR, HEAD OF GROUP HUMAN RESOURCES

“REVISITING OUR VALUES AND REAFFIRMING THE BNP PARIBAS WAY”

“The subject of corporate social responsibility is very important to BNP Paribas employees. At the end of November, we asked them about the Group’s strong points, weak points and how we can improve. Our aim was to achieve a consensus on our fundamentals and areas for improvement. This approach is also the opportunity for us to reaffirm our ethical and responsibility commitments, and to remind ourselves that we are a global company with many teams around the world. Enabling all our employees to participate in the work we undertook on our values was also fundamental.”